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Three Marketing Methods for Three Types of Businesswomen Marketing Articles | January 28 Bernardo Silva Jersey , 2010

Because every business owner wants something different for her business, ultimately, each one will craft a marketing method that fits her short- and long-term goals for her company.



Traditionally, business owners may think of marketing as printing glossy brochures, placing advertising in print media Benjamin Mendy Jersey , filming television commercials or recording radio ads. With the advent of the Internet and its continued ascent as a popular way to communicate, marketing has entered a whole new atmosphere. Whether a female business owner craves fast growth or desires a steady stream of income, she can take steps to put a marketing system in place to fit her needs.


A recent study from Jane Out of the Box, an authority on female entrepreneurs, reveals there are five distinct types of women in business. Based on professional market research of more than 1 Aleix Garcia Jersey ,000 women in business, this study shows that each type of business owner has a unique approach to running a business and therefore each one has a unique combination of needs. This article outlines three of the five types and provides tips for creating marketing strategies that meet the needs of the business, now and in the future.


Jane Dough is an entrepreneur who enjoys running her business and generally, she makes a nice living. She is comfortable and determined in buying and selling, which may be why she's five times more likely than the average female business owner to hit the million dollar mark. Jane Dough is clear in her priorities and may be intentionally and actively growing an asset-based or legacy business. It is estimated that 18% of women entrepreneurs fall in the category of Jane Dough.


Most Jane Dough business owners want their businesses to grow ? and fast. Of all the five types Cheap Manchester City Hats , she?s the most likely to say she has a long-term vision of what she wants her company to be. Nearly all Jane Doughs say they have aggressive plans, and two-thirds of them want to deliver growth of 25 percent or more during the next few years. So what is Jane Dough looking for, in terms of marketing, and how can she get it?


·???????? Return on Investment. Jane Dough is less worried about cash flow than her counterparts, even though she takes home less money than other successful entrepreneurs. This is because she reinvests more in her business to sustain high levels of growth. So she wants her investments to pay off. Therefore Cheap Manchester City Hoodies , Jane Dough is likely to invest only in marketing that she?s researched and that she believes will pay off. When she does invest, she?ll invest big. And because she has done the research, it will pay off.


·???????? Systematic, measurable marketing. Jane Dough is thrilled to spend her time managing the business, fine-tuning the operations and marketing (as opposed to other types Cheap Manchester City Shirts , who love ?doing the work? of their business). Because she enjoys strategizing, she will want a marketing system she can track, so she can determine its success. For example, if she markets her web site and uses that to drive business, she may want a system in place to keep track of how many people visit the site Cheap Manchester City Jerseys , and how many of these visitors then make purchases from the site or call for services. She may consider a direct-mail campaign for people who visit the site and ask for more information but don?t buy ? and could track those customers by using a coupon or special offer.? She sees running her business as a kind of game ? while she takes it seriously, she is in this for the long-term and enjoys tweaking her systems here and there for increased success.


Merry Jane. This entrepreneur is usually building a part-time or "flexible time" business that gives her a creative outlet (whether she's an ad agency consultant or she makes beautiful artwork) that she can manage within specific constraints around her schedule. She may have a day-job, or need to be fully present for family or other pursuits. She realizes she could make more money by working longer hours, but she's happy with the tradeoff she has made because her business gives her tremendous freedom to work how and when she wants, around her other commitments.


Because Merry Jane so values her time freedom Yaya Toure Jersey , she must consider marketing systems that don?t require her to put in much extra time but still drive work her way. Finding the right balance means maintaining that time freedom and growing her revenue. Here are some tips for doing just that:


·???????? For maximum marketing efficiency, Merry Jane must determine exactly who her marketing will target, and why this population will purchase her product or services. In doing so, her marketing will be as efficient as possible ? so whatever time she does invest will produce a greater return. To easily and quickly determine her target market, Merry Jane can ask existing customers why they chose her and what they enjoy about working with her.


·???????? Slow-growth strategies that build relationships over time. Many Merry Jane entrepreneurs juggle several responsibilities (such as taking care of the kids and household Wilfried Bony Jersey , taking care of aging parents or even working another full-time job).? They want to meet those obligations well and have smooth-running lives ? so they must implement processes that maximize efficiency. Networking, affiliate marketing and referral marketing all utilize processes that could take up as much or as little of Merry Jane?s time as she wanted ? and have the potential to produce new clients and to boost her bottom line.


Accidental Jane is a successful, confident business owner who never actually set out to start a business. Instead, she may have decided to start a business due to frustration with her job or a layoff and then she decided to use her busi

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