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It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities Pavel Buchnevich Jersey Youth , or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?


Most interactive marketing types Brady Skjei Jersey Youth , whether they are agencies working forwith clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-?-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the UsenetNewsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.


Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:




your direct competitors via the top tier Search Engines (Google, AltaVista Kevin Shattenkirk Jersey Youth , Excite, AOLNetFind, HotBot, Netscape, Magellan, Lycos Chris Kreider Jersey Youth , Web Crawler)


how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)


what's your link popularity (number of links pointing back to a web site) andor


how many UsenetNewsgroup posts are being made about your company, products or services




UsenetNewsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "UsenetNewsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations.


These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand Marc Staal Jersey Youth , andor use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site).


But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And Ryan Strome Jersey Youth , most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age!


The 3 Basic Rules Of Trade Show Exhibit Design Marketing Articles | November 27, 2010
No matter where your trade show exhibit will be displayed or what it will promote, these three design rules can help you. Learn how your trade show displays can be more effective and successful.?



Whether you're creating your first trade show displays or have produced many successful shows in the past, you can always benefit from reviewing the basics. Although convention design certainly requires a lot of creativity and talent to be successful Jacob Trouba Jersey Youth , there are a few basic ground rules that always seem to apply. These rules are the basics, and all other design principles flow from them.
Rule #1: Always Put The Product First
This is one of the most basic rules, yet it's surprisingly easy to forget it when you're in the middle of design. Putting the product first means ensuring that the product is the first thing people see when your trade show booths come into view. In many cases, designers allow the product to be obscured by walls of text or irrelevant photographs. They always have good intentions and are attempting to keep the focus on the product, but their well-meaning creations often end up drawing attention away from what matters most.
During the creative process, always take time to step back and consider whether you're detracting from what you're selling. You should be able to look at your trade show booths and pick your item out immediately Mika Zibanejad Jersey Youth , with little doubt about what's being promoted. If necessary, ask some co-workers who haven't seen the trade show displays yet to offer their opinion. Ask them what is most prominent from their point of view, and if they don't immediately point to the product, consider revising your design.
Rule #2: Don't Overwhelm With Text
Even if your text is completely targeted, a big block of letters can be off-putting to visitors. You can write all you want in brochures, but make sure you're leaving plenty of empty space. Too much text makes people feel like they can't understand what you're presenting. It can distract from even the most clearly presented message. Try to limit yourself to a few lines of text in any given area of the board Henrik Lundqvist Jersey Youth , and make sure the text you do have is spread out. Even if you're keeping things separate, it's worthwhile to step back and look at what you have thus far. It's not uncommon for words to congregate near one another, even if you're attempting to keep them apart.?
Rule #3: Always Make Sure Information Is Available
You don't want to include too much info on the actual trade show exhibit, but that doesn't mean you should be unprepared for visitors who will want to know more. Instead of putting too many words on the actual trade show displays, offer brochures, handouts Artemi Panarin Jersey Youth , and flyers to anyone who wants t. Cheap Wholesale Jerseys Cheap Jerseys China Wholesale Cheap Authentic Jerseys Cheap College Jerseys Cheap Jerseys China Free Shipping Cheap NFL Jerseys Wholesale Cheap Wholesale NBA Jerseys Cheap New College Jerseys Cheap Soccer Jerseys From China Cheap NHL Jerseys Online